Translations (DE/FR/IT/EN)
"Soleil" and "Sunshine", "Apfel" and "Apple": the same meaning in another language. In multilingual Switzerland this is particularly relevant.
Language borders don't protect
If the public understands the translation, it evokes the same image as the original. Common terms in German, French, Italian or English are understood effortlessly in Switzerland.
The translation of a distinctive term can therefore establish a conceptual likelihood of confusion.
Example
This is what a semantic alert looks like
From practice
Different languages, identical conceptual content – a classic example of proximity in meaning.
The lesson: Meaning counts too, not just spelling and sound.
Trademark law teaching example
Does free basic protection detect this?
A translation is never an exact match. Proximity in meaning across languages is detected only by Pro's semantic analysis.
Semantic hits are detected by Pro
Start for free with basic protection and upgrade to Pro for the semantic examination.
This article is for information and does not constitute legal advice.