Descriptive additions
"VitalDrink" and "VitalBeverage": the addition merely describes the product and means the same thing. Such additions barely shift the meaning – and the trademark impression just as little.
Describing rather than distinguishing
A descriptive element says what the product is, not who it comes from. If the distinctive term stays the same and only the description is translated or swapped, the public perceives the same meaning.
Descriptive additions have little distinctiveness in themselves – they rarely create the necessary distance.
Example
This is what a semantic alert looks like
Describing is not distinguishing
If the addition merely names the product, the distinctive meaning stays the same.
Does free basic protection detect this?
A swapped descriptive addition doesn't give an exact match. Whether the core term stays identical in meaning is assessed by Pro's analysis.
Semantic hits are detected by Pro
Start for free with basic protection and upgrade to Pro for the semantic examination.
This article is for information and does not constitute legal advice.