The Lindt gold bunny versus Lidl: why the overall impression decided
In 2022 the Swiss Federal Supreme Court held that Lidl's chocolate bunnies were confusable with Lindt's gold bunny. The case shows the power of the overall impression.
Read moreGuide for trademark owners
Trademark Know-how
Explained in practical terms: why trademark monitoring is a duty, which risks you face and how to protect your trademark with ease.
The «POST» trademark: how strong is a descriptive word?
"POST" is a descriptive word – and yet registered as a trademark. The Federal Court of Justice overturned the cancellation in 2008, but protection…
Read more«Tempo»: when the brand name becomes an everyday word
Almost nobody asks for a "paper tissue" – they say "Tempo". How a brand name becomes a generic term in usage and why that…
Read more«zero» versus «Xxero»: when sound decides confusion
Written differently, pronounced almost the same: in 2009 the German Federal Patent Court found a likelihood of confusion between "zero" and "Xxero" – because…
Read moreIs IPI registration enough? 5 myths about trademark protection
"Registered means protected" – and four other common beliefs that can cost SMEs dearly.
Read moreIn 3 steps to free trademark monitoring
Here's how to set up your free monitoring in a few minutes – no credit card, no prior knowledge.
Read moreWhen your own trademark is suddenly no longer safe: 3 typical situations
Three concrete situations from SME everyday life where a lack of monitoring would have cost dearly – and how to avoid it.
Read moreYour trademark is registered – why protection only begins now
Registration secures your right, but does not monitor it. Why the most important task begins after registration – and is up to you.
Read moreMonitor your trademark yourself or automatically? An honest comparison
Searching yourself costs time and misses similarities. What manual monitoring really means – and when automation is worth it.
Read moreFree isn’t always enough – these conflicts only Pro sees
The free plan covers exact matches. But the most frequent conflicts arise differently. When upgrading to Pro is really worth it.
Read moreWhat trademark monitoring costs – and what inaction costs
Monitoring is available from CHF 0. A trademark dispute years later costs far more. A sober comparison.
Read moreSecure your free basic protection
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