Dispute over deliberately misspelled ‘Flowerbx’ name resolved
According to media reports, a florist has won a dispute over a deliberately misspelled name related to the ‘Flowerbx’ brand.
What was reported
According to media reports, a florist has won a dispute over a deliberately misspelled name related to the ‘Flowerbx’ brand. The decision was issued in favour of the florist. No further details about the proceedings are known.
What you can learn from this
Deliberately altering a well-known brand – for example by misspelling it – can amount to trade mark infringement. For Swiss SMEs, this means that imitating a protected mark to benefit from its reputation risks legal action. Your own brand should be clearly distinguishable and not merely based on an existing one.
Trade mark protection is territorial. In Switzerland, a mark is only protected if it is registered there or is well known. Registering a mark abroad does not automatically allow you to take action in Switzerland. SMEs should therefore register their mark early in their own market.
Source
This brief is based on a press report by World IP Review dated 11 Sep 2026. The decision was not available to us in full text; we only report what was published.
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This brief is based on public media reporting, not on the full text of the decision. It is for information purposes and does not constitute legal advice.