Your trademark is registered. Protection only begins now.
Many companies breathe a sigh of relief once the trademark is registered. In reality, the most important work begins afterwards – and it's up to you.
The unknown duty
As the owner, you share responsibility
The trademark office registers your trademark – but it does not warn you if someone later files an identical or similar trademark. If you don't react in time to such filings, your trademark right can become diluted. In the worst case, your claim can later only be enforced through costly litigation.
What's at stake
Likelihood of confusion
Similar trademarks confuse your customers and weaken your recognition value.
Loss of enforceability
Those who react too late lose ground – rights then become hard to enforce.
Costly proceedings
Intervening early is cheap. A dispute years later costs many times more.
Weakened brand value
Your trademark is an asset. Without protection it loses substance.
The good news
Automatic instead of laborious – from CHF 0
You don't have to search the trademark registers yourself. Our early-warning system continuously monitors new filings and gets in touch as soon as things get tight. This keeps you able to act, without effort – and you can start for free.
How we monitor your trademark
Protect what you have built
Set up in two minutes, in view from now on. No credit card required.