Trademark know-how
Four ways trademarks become confusable
The likelihood of confusion doesn't arise from identical names alone. Anyone who really wants to protect their trademark must keep an eye on four types of similarity.
The four types of similarity
Exact match
The same name is filed again – the clearest case of an infringement.
Phonetic similarity
Different spelling, same sound. Example: FoneTech vs PhoneTek.
Combination of word elements
Parts of your trademark are recombined. Example: TechVision vs VisionTech.
Conceptual similarity
Same meaning, other words. Example: Sunbeam vs Solar Light.
Why it matters
While Free covers exact matches, Pro additionally detects phonetic, combinatory and conceptual similarities – exactly the cases most often overlooked in everyday practice.
Explore the details
Gap-free instead of only exact
Start for free – and upgrade to Pro for full similarity protection.