Embedded name
If an existing trademark is entirely contained in a new, longer name, it remains recognisable – and can dominate it. "MyVelora24" carries "Velora" right in the middle.
The trademark doesn't disappear inside the word
A well-known or distinctive element stays characterising even when framed by additions. Words placed before or after don't make the takeover harmless.
The decisive point is whether the embedded part continues to shape the overall impression – and that is often precisely the case.
Example
This is what a structural alert looks like
From practice
For years, McDonald's and Supermac's clashed before the European courts over the distinctive element "Mac".
The lesson: Well-known elements stay powerful even in longer names.
EU General Court, T-58/23, 2024
Does free basic protection detect this?
A longer name that contains your trademark is not an exact match. Embedded takeovers are detected by Pro's structural analysis.
More on structure & word elements
Structural hits are detected by Pro
Start for free with basic protection and upgrade to Pro for the full examination.
This article is for information and does not constitute legal advice.