Generic additions & connectors
"Swiss", "Group", "Pro", "24", "&" – general additions act as accessories. They attach to the distinctive core without distinguishing it.
Accessories don't create distance
Descriptive or promotional additions have little distinctiveness. If the distinctive element stays the same, the public perceives the same trademark name despite "Group" or "Swiss".
These appendages are a frequent attempt to slip just past a trademark – in trademark law, most often without effect.
Example
This is what a structural alert looks like
It's the core that makes the trademark
"Swiss", "Group" or "Pro" describe – they don't distinguish.
Does free basic protection detect this?
A name with an addition is not an exact match of your core term. Whether the addition is generic and therefore negligible is assessed by Pro's analysis.
More on structure & word elements
Structural hits are detected by Pro
Start for free with basic protection and upgrade to Pro for the full examination.
This article is for information and does not constitute legal advice.