Synonyms
"Flash Delivery" and "Express Delivery" are written and sound differently – but mean the same thing. The same meaning can establish a likelihood of confusion, without any visual or sound proximity.
Meaning connects
If two trademarks mean the same thing, the same image forms in the public's mind. This semantic proximity can suffice to establish a likelihood of confusion – especially for distinctive terms.
Synonyms are therefore treacherous: a purely visual or sound-based search misses them completely.
Example
This is what a semantic alert looks like
Same meaning, confusion possible
If two names mean the same thing, the public thinks of the same thing.
Does free basic protection detect this?
Synonyms have neither the same spelling nor the same sound – an exact search never finds them. Semantic proximity is detected only by Pro's semantic analysis.
Semantic hits are detected by Pro
Start for free with basic protection and upgrade to Pro for the semantic examination.
This article is for information and does not constitute legal advice.