Concept family & superordinate term
"Tiger", "Panther", "Leopard" – different words, the same mental universe (big cat). Terms of the same family can be close in meaning.
The same mental universe
Trademarks don't have to be the same word to evoke the same idea. If two terms belong to the same family or a common superordinate term, the same association can arise in the public.
Whether this suffices for a likelihood of confusion depends on the individual case – but proximity in meaning is a signal to take seriously.
Example
This is what a semantic alert looks like
Same idea, proximity possible
If two names create the same image in mind, a close examination is called for.
Does free basic protection detect this?
Relatedness of concepts is neither an exact match nor sound proximity. Making it visible is the job of Pro's semantic analysis.
Semantic hits are detected by Pro
Start for free with basic protection and upgrade to Pro for the semantic examination.
This article is for information and does not constitute legal advice.