Swiss word mark · Protection check
SWISS CRM-GUIDES
Swiss trademark, scope of protection and ongoing monitoring – the overview of application no. 06170/2021.
Your opposition period runs for another 44 days – until 21 Oct 2026.
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SWISS CRM-GUIDES ist eine Schweizer Wortmarke mit der Gesuchsnummer 06170/2021, hinterlegt am 19 Apr 2021. Der Schutz ist für die Nizza-Klasse 45 beansprucht. Der Registerstatus lautet «Registered» (Stand 21 Jul 2026). Gegen die Eintragung kann noch bis zum 21 Oct 2026 Widerspruch erhoben werden – die Frist beträgt in der Schweiz drei Monate ab Publikation der Eintragung (Art. 31 MSchG), die Amtsgebühr rund CHF 800. Registerstand dieser Seite: 07.09.2026.
Register extract
- Word mark
- SWISS CRM-GUIDES
- Application number
- 06170/2021
- Filing date
- 19 Apr 2021
- Status
- Registered (as of 21 Jul 2026)
- Owner
- ADVANIS AG, 8400 Winterthur
- Representative
- Cervino Tax & Law AG
Claimed classesInternationales Ordnungssystem: Waren und Dienstleistungen sind in 45 Klassen eingeteilt (1–34 Waren, 35–45 Dienstleistungen). Der Schutz einer Marke gilt nur in den beanspruchten Klassen.
Class 45 – Legal & security: Computersoftwarelizenzierung; Lizenzierung von Software; Beratungsdienste bezüglich der Lizenzierung von Computersoftware.
History in the register
- 19 Apr 2021 Anmeldung
- 25 Jan 2022 Eintragung
- 25 Jan 2022 Publikation
- 21 Jul 2026 Eintragung publiziert
- 21 Jul 2026 Publikation
- 19 Apr 2031 Schutzende
The worst case for “SWISS CRM-GUIDES” – what it would look like
Anyone getting too close to your sign rarely uses the exact same word. These forms of approximation are typical – this is what a real case involving “SWISS CRM-GUIDES” would look like.
If such a sign were filed, you would have three months from its publication to file an opposition – after that, only the courts remain.
For context: in a sample of 600 Swiss word marks, 49 phonetically confusable name pairs were found.
These signs are machine-generated examples and do not exist in the register. Filings of exactly this kind are what the watch service detects on the day they are published. Entries marked in red, however, do exist.
How long does examination take?
Measured across 301 registrations in our data set: from filing to registration takes 50 days on average. The middle half of all proceedings falls between 13 and 68 days.
Your mark took 281 days to registration – longer than three quarters of comparable proceedings (68 days).
The basis is exclusively filings from 1 Jan 2026 onwards; our observation window covers 228 days. Proceedings that take longer cannot appear in it yet – the real duration is therefore likely above these figures.
Is «SWISS CRM-GUIDES» in the commercial register?
Querying the commercial register …
Source: Zefix, the federal central business name index. Not an official statement.
Filing activity in the environment
New word marks per month in class 45
Shown is our observation period from 1 Jan 2026 onwards – we hold no complete register data for earlier months.
Digital presence for "SWISS CRM-GUIDES"
Live check in the domain register – securing matching domains early protects your trademark online too (no guarantee).
The environment of this trademark
Klasse 45 umfasst juristische Dienstleistungen, Sicherheitsdienste sowie persönliche und soziale Dienstleistungen. Kanzleien, Legal-Tech-Anbieter und Sicherheitsfirmen melden hier ihre Zeichen an.
The name "SWISS CRM-GUIDES" in numbers
Compared with 1'630 word marks in the stock listed here – the rarer the profile, the fewer direct name neighbours.
What “SWISS CRM-GUIDES” does NOT protect
Trademark protection applies exclusively to the Nice classes claimed – for “SWISS CRM-GUIDES” these are classes 45. Everything outside remains open. Marks with a comparable profile typically also protect these areas, which are not covered here:
- Class 35 – Werbung, Handel & Beratung: Klasse 35 umfasst Werbung, Marketing, Unternehmensberatung, Detailhandel und E-Commerce-Dienstleistungen. Die meistgenutzte Dienstleistungsklasse: Agenturen, Berater und Online-Shops melden hier praktisch immer an – entsprechend eng ist der Namensraum.
- Class 36 – Finanzen, Versicherung & Immobilien: Klasse 36 deckt Finanz-, Versicherungs- und Immobiliendienstleistungen ab, inklusive Zahlungsverkehr und Krypto-Services. Banken, Fintechs und Immobilienfirmen sind hier stark vertreten.
- Class 42 – IT- & Wissenschaftsdienstleistungen: Klasse 42 enthält wissenschaftliche und technologische Dienstleistungen: Softwareentwicklung, SaaS, Cloud, Design und Forschung. Zusammen mit Klasse 9 das Pflichtprogramm der Tech-Branche – hier entsteht laufend neuer Zeichenbestand.
A class can only be added with a new application, not retroactively – with an initial filing, each additional class costs roughly CHF 100 extra.
Data-driven from our own trademark stock – an observation, not legal advice.
After filing: how to really protect "SWISS CRM-GUIDES"
The journey of a Swiss trademark – and where "SWISS CRM-GUIDES" stands
- ✓Hinterlegung
- ✓Prüfung IGE
- ✓Eintragung & Publikation
- 4Widerspruchsfrist (3 Mte)
- 5In Kraft
- 6Verlängerung alle 10 J.
The gap in the system: The IPI does not check whether new applications resemble existing trademarks – in April 2021 alone, 2 new word marks were added, none of them compared with "SWISS CRM-GUIDES". Whoever files a confusingly similar trademark normally gets it registered – unless the owner of the earlier trademark defends themselves.
The mildest remedy is an opposition before the IPI (official fee CHF 800, three months from publication of the registration). Miss the deadline and only the far more expensive route through the civil courts remains. Early detection therefore directly determines effort and cost. Sources: IPI – Monitoring and defending your trademark
Your time window – and what comes after
If someone files a confusable sign, a three-month deadline starts running from its publication. Use it and you can stop the mark at the IPI. Miss it and only civil litigation remains.
In time or too late – the difference
Guide values: the IPI opposition fee is around CHF 800. Civil proceedings typically start in the five-figure range and take years.
Your roadmap – the key dates
-
19 Apr 2021
Hinterlegung
Ihre Wortmarke wurde beim IGE hinterlegt – der Zeitrang ist gesichert. -
25 Jan 2022
Eintragung
Die Marke wurde ins Register eingetragen. -
25 Jan 2022
Publikation
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
21 Jul 2026
Eintragung publiziert
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
21 Jul 2026
Publikation
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
21 Oct 2026
Ende Widerspruchsfrist
Drei Monate ab Publikation der Eintragung können Dritte Widerspruch erheben – und Sie gegen ähnliche neue Marken. -
19 Apr 2031
Schutzende
Reguläres Ende der Schutzdauer (ohne Verlängerung). -
19 Apr 2031
Verlängerung fällig
Der Schutz läuft zehn Jahre ab Hinterlegung; danach beliebig oft verlängerbar (frühestens 12 Monate vor Ablauf). -
21 Jul 2031
Benutzungsnachweis
Ab fünf Jahren muss die Marke ernsthaft gebraucht werden, sonst wird sie angreifbar. Belege sammeln.
Opposition period ends
Safety margin included (1 day). Calculated from the publication of 21 Jul 2026; the official publication is authoritative.
Calculated end of period: 21 Oct 2026 – three months from publication of the registration.
Deadlines in your calendar
The dates for this mark as a calendar file – for Outlook, Google Calendar, Apple Calendar and anything that reads .ics.
Download dates (.ics)Contains every upcoming date on this page, with reminders 30 and 7 days in advance. No sign-up, no email address.
Next renewal: 19 Apr 2031
Protection lasts ten years from filing and can be renewed indefinitely (at the earliest 12 months before expiry). For protection abroad, the Swiss base can be extended via the Madrid System.
Free – we remind you of the renewal deadline one month in advance by email, so nothing is forgotten.
Added since filing
1 similar word mark has been newly filed in the register since "SWISS CRM-GUIDES" was filed (19 Apr 2021) – the IPI compared none of them with this trademark:
- Swiss Trainers 18 Mar 2026 · 67% name similarity
Name or sound similarity from the stock listed here – whether an application is legally confusable additionally depends on classes and overall impression.
Our monitoring covers the period from 1 Jan 2026 onwards. Older signs hold the earlier priority anyway – there is no action against them. What matters for you is what is filed AFTER your trademark, and that is exactly what is checked continuously.
More trademarks of ADVANIS AG
More recent applications by the same owner (since 2026):
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Free PDF initial report on "SWISS CRM-GUIDES"
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More from the register
New word marks in the same environment
Recent applications with overlapping Nice classes.
- NovaLegal 12 Nov 2025
Movement in the environment: signs that became available
Trademarks in this trademark's classes whose protection ended in the last 3 months – such signs can in principle be filed again.
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Source & methodology
The register data comes from the public Swiss trademark register (Swissreg, Swiss Federal Institute of Intellectual Property) and is updated daily. Last updated: 31.07.2026. More applications from April 2021.
This page provides information about a public register entry and is not a substitute for legal advice. Are you the owner of this trademark and would like a correction or removal? Contact us – we will take care of it promptly.