Closeness of distribution channel & customer base
Where something is sold and to whom shapes perception. If two similar trademarks meet on the same shelf or with the same target group, the likelihood of confusion increases.
Same shelf, same customers
Similarity also depends on the distribution channels and the target customers. Products offered side by side in the same channel and aimed at the same public are more easily confused.
Conversely, a completely different distribution channel or specialist buyer group can reduce the likelihood of confusion – an aspect of the risk-reducing factors.
Point of contact: the market
Same channel, common zone
If the offerings meet in the same channel and with the same public, a real encounter zone arises.
The encounter breeds confusion
What customers see in the same place, they can also confuse.
How we take this into account
Pro incorporates the proximity of distribution channel and customer base into the overall assessment – the risk is thus evaluated realistically, instead of comparing only the class number.
More on goods & classes
We keep your market in view
Activate free basic protection – Pro additionally weighs the proximity of channel and public.
This article is for information and does not constitute legal advice.