Swiss word mark · Protection check
WEARING IS BELIEVING
Swiss trademark, scope of protection and ongoing monitoring – the overview of application no. 50713/2011.
Your opposition period runs for another 44 days – until 21 Oct 2026.
Watch log
At 06:30 today, 421 new Swiss word marks were checked.
New filings checked over the last 14 days
No hits does not mean “no risk” – it means every single new filing has been checked so far and nothing slipped through. That is exactly what the free basic protection does, day after day.
The register status is refreshed when you open this page.
WEARING IS BELIEVING ist eine Schweizer Wortmarke mit der Gesuchsnummer 50713/2011, hinterlegt am 20 Jan 2011. Der Schutz ist für die Nizza-Klasse 25 beansprucht. Der Registerstatus lautet «Registered» (Stand 21 Jul 2026). Gegen die Eintragung kann noch bis zum 21 Oct 2026 Widerspruch erhoben werden – die Frist beträgt in der Schweiz drei Monate ab Publikation der Eintragung (Art. 31 MSchG), die Amtsgebühr rund CHF 800. Registerstand dieser Seite: 07.09.2026.
Register extract
- Word mark
- WEARING IS BELIEVING
- Application number
- 50713/2011
- Filing date
- 20 Jan 2011
- Status
- Registered (as of 21 Jul 2026)
- Owner
- K-Swiss Inc., 101 N Brand Blvd., Suite 1700 (US)
- Representative
- WEINMANN ZIMMERLI
Claimed classesInternationales Ordnungssystem: Waren und Dienstleistungen sind in 45 Klassen eingeteilt (1–34 Waren, 35–45 Dienstleistungen). Der Schutz einer Marke gilt nur in den beanspruchten Klassen.
Class 25 – Clothing & footwear: Bekleidungsstücke, Schuhwaren, Kopfbedeckungen.
History in the register
- 20 Jan 2011 Anmeldung
- 9 Dec 2011 Eintragung
- 9 Dec 2011 Publikation
- 10 Dec 2013 Publikation
- 13 Jan 2021 Publikation
- 15 Jan 2021 Publikation
- 17 Dec 2024 Publikation
- 21 Jul 2026 Eintragung publiziert
- 21 Jul 2026 Publikation
- 20 Jan 2031 Schutzende
The worst case for “WEARING IS BELIEVING” – what it would look like
Anyone getting too close to your sign rarely uses the exact same word. These forms of approximation are typical – this is what a real case involving “WEARING IS BELIEVING” would look like.
If such a sign were filed, you would have three months from its publication to file an opposition – after that, only the courts remain.
For context: in a sample of 600 Swiss word marks, 49 phonetically confusable name pairs were found.
These signs are machine-generated examples and do not exist in the register. Filings of exactly this kind are what the watch service detects on the day they are published. Entries marked in red, however, do exist.
How long does examination take?
Measured across 301 registrations in our data set: from filing to registration takes 50 days on average. The middle half of all proceedings falls between 13 and 68 days.
Your mark took 323 days to registration – longer than three quarters of comparable proceedings (68 days).
The basis is exclusively filings from 1 Jan 2026 onwards; our observation window covers 228 days. Proceedings that take longer cannot appear in it yet – the real duration is therefore likely above these figures.
Is «WEARING IS BELIEVING» in the commercial register?
Querying the commercial register …
Source: Zefix, the federal central business name index. Not an official statement.
Filing activity in the environment
New word marks per month in class 25
Shown is our observation period from 1 Jan 2026 onwards – we hold no complete register data for earlier months.
Digital presence for "WEARING IS BELIEVING"
Live check in the domain register – securing matching domains early protects your trademark online too (no guarantee).
The environment of this trademark
Klasse 25 deckt Bekleidung, Schuhe und Kopfbedeckungen ab. Neben Klasse 9 und 35 eine der aktivsten Klassen überhaupt: Jedes Modelabel und jede Streetwear-Marke braucht sie – Verwechslungsgefahr ist hier Alltag.
The name "WEARING IS BELIEVING" in numbers
Compared with 1'630 word marks in the stock listed here – the rarer the profile, the fewer direct name neighbours.
What “WEARING IS BELIEVING” does NOT protect
Trademark protection applies exclusively to the Nice classes claimed – for “WEARING IS BELIEVING” these are classes 25. Everything outside remains open. Marks with a comparable profile typically also protect these areas, which are not covered here:
- Class 35 – Werbung, Handel & Beratung: Klasse 35 umfasst Werbung, Marketing, Unternehmensberatung, Detailhandel und E-Commerce-Dienstleistungen. Die meistgenutzte Dienstleistungsklasse: Agenturen, Berater und Online-Shops melden hier praktisch immer an – entsprechend eng ist der Namensraum.
- Class 40 – Materialbearbeitung: Klasse 40 deckt die Bearbeitung und Umwandlung von Materialien ab: Druck, Recycling, 3D-Druck, Veredelung, Energieerzeugung. Produktions- und Umwelttechnikbetriebe sind typische Anmelder.
- Class 18 – Leder & Taschen: Klasse 18 deckt Leder, Taschen, Koffer, Rucksäcke und Reiseaccessoires ab. Mode- und Accessoire-Labels melden hier häufig parallel zu Klasse 25 (Bekleidung) an.
A class can only be added with a new application, not retroactively – with an initial filing, each additional class costs roughly CHF 100 extra.
Data-driven from our own trademark stock – an observation, not legal advice.
After filing: how to really protect "WEARING IS BELIEVING"
The journey of a Swiss trademark – and where "WEARING IS BELIEVING" stands
- ✓Hinterlegung
- ✓Prüfung IGE
- ✓Eintragung & Publikation
- 4Widerspruchsfrist (3 Mte)
- 5In Kraft
- 6Verlängerung alle 10 J.
The gap in the system: The IPI does not check whether new applications resemble existing trademarks – in January 2011 alone, 2 new word marks were added, none of them compared with "WEARING IS BELIEVING". Whoever files a confusingly similar trademark normally gets it registered – unless the owner of the earlier trademark defends themselves.
The mildest remedy is an opposition before the IPI (official fee CHF 800, three months from publication of the registration). Miss the deadline and only the far more expensive route through the civil courts remains. Early detection therefore directly determines effort and cost. Sources: IPI – Monitoring and defending your trademark
Movement in the register: In this trademark's classes, 5 trademarks were cancelled or expired in the last 3 months (9,6 % of the listed stock) – mostly missed renewals or abandoned signs. The renewal reminder below protects you from that.
Your time window – and what comes after
If someone files a confusable sign, a three-month deadline starts running from its publication. Use it and you can stop the mark at the IPI. Miss it and only civil litigation remains.
In time or too late – the difference
Guide values: the IPI opposition fee is around CHF 800. Civil proceedings typically start in the five-figure range and take years.
Your roadmap – the key dates
-
20 Jan 2011
Hinterlegung
Ihre Wortmarke wurde beim IGE hinterlegt – der Zeitrang ist gesichert. -
9 Dec 2011
Eintragung
Die Marke wurde ins Register eingetragen. -
9 Dec 2011
Publikation
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
10 Dec 2013
Publikation
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
13 Jan 2021
Publikation
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
15 Jan 2021
Publikation
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
20 Jan 2021
Verlängerung fällig
Der Schutz läuft zehn Jahre ab Hinterlegung; danach beliebig oft verlängerbar (frühestens 12 Monate vor Ablauf). -
17 Dec 2024
Publikation
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
21 Jul 2026
Eintragung publiziert
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
21 Jul 2026
Publikation
Amtliche Veröffentlichung auf Swissreg – ab hier läuft die Widerspruchsfrist. -
21 Oct 2026
Ende Widerspruchsfrist
Drei Monate ab Publikation der Eintragung können Dritte Widerspruch erheben – und Sie gegen ähnliche neue Marken. -
20 Jan 2031
Schutzende
Reguläres Ende der Schutzdauer (ohne Verlängerung). -
21 Jul 2031
Benutzungsnachweis
Ab fünf Jahren muss die Marke ernsthaft gebraucht werden, sonst wird sie angreifbar. Belege sammeln.
Opposition period ends
Safety margin included (1 day). Calculated from the publication of 21 Jul 2026; the official publication is authoritative.
Calculated end of period: 21 Oct 2026 – three months from publication of the registration.
Deadlines in your calendar
The dates for this mark as a calendar file – for Outlook, Google Calendar, Apple Calendar and anything that reads .ics.
Download dates (.ics)Contains every upcoming date on this page, with reminders 30 and 7 days in advance. No sign-up, no email address.
Next renewal: 20 Jan 2031
Protection lasts ten years from filing and can be renewed indefinitely (at the earliest 12 months before expiry). For protection abroad, the Swiss base can be extended via the Madrid System.
Free – we remind you of the renewal deadline one month in advance by email, so nothing is forgotten.
More trademarks of K-Swiss Inc.
More recent applications by the same owner (since 2026):
Trademark seal for your website
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Free PDF initial report on "WEARING IS BELIEVING"
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More from the register
New word marks in the same environment
Recent applications with overlapping Nice classes.
Movement in the environment: signs that became available
Trademarks in this trademark's classes whose protection ended in the last 3 months – such signs can in principle be filed again.
+ 1 more in this period. In the next 90 days, 2 renewals are due in these classes.
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Source & methodology
The register data comes from the public Swiss trademark register (Swissreg, Swiss Federal Institute of Intellectual Property) and is updated daily. Last updated: 31.07.2026. More applications from January 2011.
This page provides information about a public register entry and is not a substitute for legal advice. Are you the owner of this trademark and would like a correction or removal? Contact us – we will take care of it promptly.