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Swiss word mark · Protection check

FIRST LOVE

Swiss trademark with status "Cancelled" – register extract and history of application no. 00115/1976.

This sign is available again: whoever files it now secures the earlier priority.

Cancelled No. 00115/1976 Filed 13 Jan 1976 Last updated: 07.09.2026

FIRST LOVE ist eine Schweizer Wortmarke mit der Gesuchsnummer 00115/1976, hinterlegt am 13 Jan 1976. Der Registerstatus lautet «Cancelled» (Stand 5 Aug 2026). Registerstand dieser Seite: 07.09.2026.

Register extract

Word mark
FIRST LOVE
Application number
00115/1976
Filing date
13 Jan 1976
Status
Cancelled (as of 5 Aug 2026)
Owner
Rodston Limited, 250 Kings Road (HK)
Representative
Dr. Lusuardi AG

History in the register

  • 28 Aug 2006 Publikation
  • 16 Apr 2014 Publikation
  • 11 Nov 2015 Publikation
  • 28 Dec 2015 Publikation
  • 13 Jan 2026 Schutzende
  • 9 Jun 2026 Publikation
  • 5 Aug 2026 Löschung im Register
  • 5 Aug 2026 Publikation

Is «FIRST LOVE» in the commercial register?

Querying the commercial register …

Source: Zefix, the federal central business name index. Not an official statement.

Filing activity in the environment

New word marks per month (Switzerland)

0105210315420Jan 26Mär 26Mai 26Jul 26Sep 26

Shown is our observation period from 1 Jan 2026 onwards – we hold no complete register data for earlier months.

Digital presence for "FIRST LOVE"

Live check in the domain register – securing matching domains early protects your trademark online too (no guarantee).

firstlove.ch checking …
firstlove.com checking …
firstlove.eu checking …
firstlove.swiss checking …

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The name "FIRST LOVE" in numbers

10characters long (register median: 9)
8 %of word marks are the same length
3,9 %start with "F"

Compared with 1'630 word marks in the stock listed here – the rarer the profile, the fewer direct name neighbours.

After filing: how to really protect "FIRST LOVE"

The journey of a Swiss trademark – and where "FIRST LOVE" stands

  1. Hinterlegung
  2. Prüfung IGE
  3. Eintragung & Publikation
  4. Widerspruchsfrist (3 Mte)
  5. In Kraft
  6. Marke gelöscht

Diese Marke wurde aus dem Register gelöscht.

The gap in the system: The IPI does not check whether new applications resemble existing trademarks – in January 1976 alone, 4 new word marks were added, none of them compared with "FIRST LOVE". Whoever files a confusingly similar trademark normally gets it registered – unless the owner of the earlier trademark defends themselves.

The mildest remedy is an opposition before the IPI (official fee CHF 800, three months from publication of the registration). Miss the deadline and only the far more expensive route through the civil courts remains. Early detection therefore directly determines effort and cost. Sources: IPI – Monitoring and defending your trademark

Your roadmap – the key dates

  1. 13 Jan 1976 Hinterlegung
    Ihre Wortmarke wurde beim IGE hinterlegt – der Zeitrang ist gesichert.
  2. 28 Aug 2006 Publikation
    Amtliche Veröffentlichung auf Swissreg.
  3. 16 Apr 2014 Publikation
    Amtliche Veröffentlichung auf Swissreg.
  4. 11 Nov 2015 Publikation
    Amtliche Veröffentlichung auf Swissreg.
  5. 28 Dec 2015 Publikation
    Amtliche Veröffentlichung auf Swissreg.
  6. 13 Jan 2026 Schutzende
    Reguläres Ende der Schutzdauer (ohne Verlängerung).
  7. 9 Jun 2026 Publikation
    Amtliche Veröffentlichung auf Swissreg.
  8. 5 Aug 2026 Löschung im Register
    Die Marke wurde aus dem Register entfernt.
  9. 5 Aug 2026 Publikation
    Amtliche Veröffentlichung auf Swissreg.
  10. 5 Aug 2026 Schutz geendet (Cancelled)
    Dieses Zeichen geniesst keinen aktiven Markenschutz mehr.

This sign has become available

Trademark protection for "FIRST LOVE" lapsed on 5 Aug 2026 (Cancelled). Signs that became available can in principle be filed again – whoever files first secures the new priority.

Note: a new filing is no guarantee – in individual cases residual rights (e.g. continued use) or similar existing signs may be relevant. That is exactly what we clarify in advance.

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Source & methodology

The register data comes from the public Swiss trademark register (Swissreg, Swiss Federal Institute of Intellectual Property) and is updated daily. Last updated: 07.09.2026. More applications from January 1976.

This page provides information about a public register entry and is not a substitute for legal advice. Are you the owner of this trademark and would like a correction or removal? Contact us – we will take care of it promptly.