Doubled letters
"Sunny" or "Suny", "Pixel" or "Pixxel": a doubled or omitted letter barely changes the trademark – and often doesn't change its sound at all.
One letter more or less
Doubling letters is a classic trick to slip just past an existing trademark. But the auditory impression stays almost identical, and the eye easily overlooks the difference in the overall impression.
Such micro-variations therefore regularly establish a likelihood of confusion instead of avoiding it.
Example
This is what such a collision looks like
One letter doesn't create distance
Doubling or omitting barely changes the word – and protects just as little.
Does free basic protection detect this?
Free basic protection detects the identical spelling. Minimal deviations like a doubled letter fall under Pro's similarity analysis.
Keep your word mark in view
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This article is for information and does not constitute legal advice.