Vowel sequence
The vowels and their order carry the sonority of a name. If the vowel sequence matches, two trademarks sound similar – even if the consonants change between them.
Why vowels set the tone
Vowels are the sound-carrying elements of a word. "a-e-o" sounds like "a-e-o", whether the consonants give "Lavendo" or "Lawento". The ear retains above all this melody.
That's why a matching vowel sequence is a strong indicator of sound similarity – one of the most frequent causes of likelihood of confusion.
Example
This is what a sound alert looks like
Same vowels, same base sound
Change the consonants – if the vowel sequence stays, the auditory impression stays.
Does free basic protection detect this?
Sound proximity is not visible in the spelling: "Lawento" is not an exact match of "Lavendo". Free basic protection checks the exact; the auditory impression is compared by Pro's analysis.
Sound hits are detected by Pro
Start for free with basic protection and upgrade to Pro for the sound check.
This article is for information and does not constitute legal advice.