Trademark know-how
5 persistent myths about trademark protection
Around trademark protection, beliefs persist that cost dearly when it matters. The five most common – and what really applies.
Myth and reality
"Registered means protected"
Registration secures your right – it's up to you to enforce it. Without monitoring, you don't notice infringements.
"The office warns me"
The IPI does not examine new filings against existing trademarks. There is no automatic notification.
"Only identical names are a problem"
Trademarks that sound close or have a related meaning can also be confusable – and threaten your rights.
"As a startup I don't need it yet"
It is precisely young trademarks that get imitated. Monitoring early costs less than fighting later.
"Monitoring is expensive and complicated"
It starts at CHF 0, is set up in two minutes and then runs automatically.
Do it right – from CHF 0
Start your monitoring for free and close the most common gap in trademark protection.